Aaron and I worked together as part of the Leadership team at Cartegraph. Aaron has an entrepreneurial spirit. He always looks for the best, most innovative ways to solve a problem, works with customers to validate his ideas, and commits himself to success one small step at a time. Be careful when working with Aaron - he can be convincing and inspiring and soon enough he'll have you jumping in the deep end. The good news - the deep end is exactly where should to be, whether you know it at the time or not.

" The 40% Rule is straightforward. It says that when an individual’s mind begins telling them that they are physically or emotionally maxed out, in reality they have only pushed themselves to 40% of their full capacity. In other words, they could endure 60% more if only they believed that they are capable of it."

I have had the opportunity to to work with Aaron on several projects in different roles - as a client of his, as a client of mine, and once in a collaboration. In all cases, Aaron is a pro, not just in quality of work, but also in creative problem solving and critical thinking. I've seen him successfully apply those traits in various leadership roles - from business development to client management to product design and management. I would welcome the opportunity to work with Aaron any time - he's top notch professionally and personally.

" Culture beats strategy—so much that culture is strategy. "

Aaron possesses extensive web experience and a high level of professional expertise. He's an excellent listener and communicator. Aaron offers creative ideas and encourages the free exchange of ideas. He is a trusted resource of information and provides sound, practical advice and valuable insights. We appreciate Aaron's talent, enthusiasm and commitment.

" Direct marketing is action oriented. And it is measured. Brand marketing is culturally oriented. And it can’t be measured. "

" Many of us, it seems, quit what we start far too early and far too often. Even more than the effort a gritty person puts in on a single day, what matters is that they wake up the next day, and the next, ready to get on that treadmill and keep going. "

" A good job is not just about pay. It’s about autonomy to make decisions to improve work and accessibility to upgrading skills. It is about professional identity."